I know how the media works, in traditional newsrooms and 21st century virtual newsrooms. I was a part of that world for many years. Now, I use those years of experience to help my clients — most often medical and health clients but sometimes in other industries as well.
I pitch great stories to the traditional media, to trade pubs and to influential bloggers and websites.
In the end, it's all about a story. Your story. It's worth telling, and telling right.